Privacy Policy

1、 Preface

In the wave of digitization, personal information has become a bridge connecting consumers and businesses, and one of the most valuable resources of the digital age. As a store committed to providing an excellent online shopping experience, we deeply understand the importance of protecting user privacy. Therefore, we hereby formulate and publish this Privacy Policy (hereinafter referred to as the "Policy"), aiming to clearly and transparently explain how we collect, use, store, share, and protect your personal information, ensuring that your privacy rights are fully respected and protected.

2、 Breadth and depth of information collection

Basic registration information: When you first visit our online store and decide to register as a member, we need you to provide a series of basic information, including but not limited to name, gender, date of birth (for age compliance verification), email address, and phone number. These pieces of information are the foundation for us to provide you with personalized services, order management, and customer service.
Transaction details: During the shopping process, we will record your transaction information in detail, including but not limited to the details of the purchased goods, order amount, payment status (but not including your payment password), shipping address, and contact information. These pieces of information are crucial for ensuring smooth transactions, providing logistics and delivery services, and resolving after-sales issues.
Behavioral data: In order to optimize your shopping experience, we may use technical means such as cookies and log files to collect your browsing behavior data, such as visit time, page stay time, search keywords, and click behavior. These data will help us better understand your shopping preferences and recommend products that better meet your needs.
Device and environmental information: When you use our online store, we may collect your device information, such as IP address, device model, operating system version, and browser type. These pieces of information help us provide better adapted services and assist us in identifying potential cybersecurity risks.
Social media integration: If you choose to log in to our online store through social media platforms such as WeChat, Weibo, etc., we may obtain your social media account information based on your authorization, so that you can more conveniently share your shopping experience, participate in interactive activities, etc. We promise to strictly comply with the privacy policies of social media platforms to ensure that your information is properly protected during transmission and use.
3、 The purpose and boundaries of information use

Core service provision: The personal information we collect is mainly used to provide you with core shopping services such as product inquiry, shopping cart management, order submission and tracking, payment settlement, logistics delivery, and after-sales service. We will strictly follow your needs and service requirements to ensure the legality and legitimacy of information use.
Personalized recommendation and marketing: Based on your browsing history, purchasing behavior, and preference settings, we will use advanced algorithm technology to recommend products or promotional information that you may be interested in. We are committed to enhancing your shopping satisfaction and loyalty through personalized recommendation services. At the same time, we will also comply with relevant laws and regulations to ensure that marketing information is sent in accordance with your wishes and choices.
Business analysis and optimization: We will conduct statistical analysis on the collected information to understand market demand, user preferences, and market trends. These pieces of information will provide strong support for us to optimize our product structure, improve service quality, and develop marketing strategies. We promise to strictly adhere to privacy protection principles during data analysis and use, ensuring that your personal information is not leaked or abused.
Compliance requirements and risk prevention: When necessary, we may disclose your personal information in accordance with legal and regulatory requirements or instructions from government departments to cooperate with law enforcement activities or fulfill other legal obligations. At the same time, we will also use the collected information to strengthen network security protection, prevent potential fraud and malicious behavior, and ensure the security of your account and funds.
4、 Information Storage and Security Assurance

Encryption technology: We use advanced encryption technology to protect the security of your personal information during transmission. Whether it is your login password, payment information, or other sensitive information, it will be encrypted during transmission to prevent unauthorized third parties from stealing or tampering.
Data storage security: We have established a strict data storage security system, using physical isolation, firewalls, intrusion detection and other security measures to ensure the security of your personal information during storage. Our data storage system has high availability and fault tolerance, ensuring that your personal information will not be lost or damaged in the event of natural disasters, equipment failures, and other unexpected situations.
Access control: We strictly control employees' access to personal information, and only authorized employees can access relevant information when necessary. At the same time, we have established a strict confidentiality system, requiring employees to strictly abide by confidentiality regulations during the performance of their duties and not disclose or abuse users' personal information. We regularly provide privacy protection training to our employees to enhance their awareness and abilities in privacy protection.
Regular Audit and Evaluation: We regularly audit and evaluate the protection of personal information to ensure the effective implementation of our privacy policy and timely detection and resolution of potential security risks. We will continuously improve and perfect our personal information protection mechanism, enhance our privacy protection capabilities and levels.
5、 User Rights and Autonomous Control

Access and Correction: You have the right to access and correct the personal information we collect from you at any time. If you find any errors or omissions in your personal information, please contact our customer service team promptly for correction. We will verify and process your request as soon as possible to ensure the accuracy of your personal information.
Delete and Cancel: In certain circumstances, if you no longer use our services or if we violate the provisions of this policy, you have the right to request us to delete your personal information and cancel your account. We will handle your request and actual situation appropriately to ensure that your personal information is promptly deleted and cancelled.
Objection and Refusal: You have the right to object or refuse any personal information processing based on your consent or legitimate interests at any time. After receiving your objection or refusal request, we will handle it in accordance with relevant laws and regulations and the provisions of this policy, and reply to your request result as soon as possible. We will respect your right to choose and ensure that your personal information processing is in accordance with your wishes and choices.
Complaints and Suggestions: If you have any questions, complaints or suggestions about our personal information protection work, please feel free to contact our customer service team at any time. We will carefully listen to your opinions and feedback, and respond and handle them as soon as possible. We are committed to providing users with better privacy protection services and continuously improving our privacy policy and working mechanisms.
6、 Third party services and information sharing

Partners: In order to provide you with better service, we may share your personal information with third-party partners. But before sharing, we will conduct strict due diligence to ensure that third-party partners have sufficient privacy protection capabilities and qualifications. We will sign confidentiality agreements with third-party partners to clarify the rights and obligations of both parties, ensuring that your personal information is properly protected during the sharing process.
Advertising and Marketing: We may use third-party advertising platforms to advertise. These advertising platforms may display ads that you may be interested in based on your browsing history and other information. But please rest assured that we will not directly provide your sensitive personal information (such as name, phone number, etc.) to these platforms. At the same time, we will also comply with relevant laws and regulations to ensure the legality and compliance of advertising placement.
7、 Policy changes and notification mechanism

We reserve the right to modify or update this policy at any time. Any modifications or updates will be prominently displayed on our online store, with the modification date and effective time clearly marked. We suggest that you regularly check our privacy policy page to stay informed of the latest changes. At the same time, we will also send you notifications of policy changes via email, text message, or other appropriate means (if applicable) so that you can stay informed and make appropriate choices in a timely manner.

8、 Applicable Law and Dispute Resolution

Applicable Law: The interpretation, effectiveness, and dispute resolution of this policy shall be governed by the laws of the People's Republic of China (excluding its conflict of laws rules). Both parties agree to exclude any international conventions or legal principles that may render this policy invalid or unenforceable when interpreting and applying it.
Dispute Resolution: In the event of a dispute arising from the implementation of this policy, both parties shall first resolve it through friendly consultation. If no agreement can be reached through negotiation, either party has the right to file a lawsuit with the competent people's court. During the litigation process, both parties shall comply with the court's judgment and ruling and bear corresponding legal responsibilities. We encourage both parties to resolve disputes through negotiation and mediation, in order to reduce the burden of litigation and safeguard the legitimate rights and interests of both parties.
9、 Other important terms

Complete Agreement: This policy constitutes the complete agreement between you and us regarding the protection of personal information, and supersedes any previous oral or written agreements, representations, or warranties related to this matter. Unless otherwise expressly agreed, no provision of this policy shall be deemed separable or invalid.
Language version: This policy may be available in multiple language versions. If there are differences or conflicts between different language versions, the Chinese version shall prevail. We promise to maintain consistency and accuracy of content when providing multilingual versions.
Contact Information: If you have any questions, complaints, or suggestions regarding this policy, please feel free to contact us through the following methods:
Online customer service:Contact us
We deeply understand the importance of privacy protection for every user, so we will continue to strive to improve our privacy protection capabilities and levels. We promise to strictly comply with relevant laws and regulations and the requirements of this policy to ensure that your personal information is properly protected. At the same time, we also look forward to working together with you to build a secure and trustworthy online shopping environment. Thank you for your trust and support!